WELCOME TO THE WHITE COMPANY
We may be new to you - but we've been making impeccably stylish, beautifully designed products, principally in white, for nearly 30 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We believe in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

Sustainability
We strive to find the most responsible way to produce our products, minimising our impact on the environment and ensuring we support the communities we work with.

While we do not hold all the answers, we understand our responsibility and would like to invite you to join us on our continuous journey to improve and evolve. We aim to influence positive change in our industry and inspire everyone to live a more sustainable lifestyle.

● Our brand ethos is to create products to be loved and last. Mindful consumption is at our heart, designing beautiful pieces for today, tomorrow, forever.
● In line with UK government and international directives, we aim to achieve net zero carbon emissions by 2040. By 2023, we will implement our Environmental Management System and be in a position to accurately measure our carbon footprint and greenhouse gas (GHG) emissions. From this point, we will be able to set annual targets and measure our performance to achieve this ambitious goal as early as possible.
● We have signed up to the British Retail Consortium Climate Action Roadmap targets. We aim to meet electricity targets by 2030 and gas, fuel and refrigeration targets by 2035. We are also participating in the BRC Sourcing Sustainably and Operating Efficient Sites Powered By Renewables roadmaps.