Sustainable gifting is a growing trend in 2023, as more and more consumers are becoming aware of the environmental impact of their purchasing decisions. Sustainable digital gift cards are a great way for brands to establish their own sustainability credentials, while also providing a convenient and thoughtful gift option for consumers. In this blog post, we will explore the reasons why sustainable digital gift cards are a growing trend, and why brands should consider offering them as a gifting option. We will also discuss certifications such as B Corporations, 1% for the Planet, and Climate Neutral, and how they can help to establish a brand’s sustainability credentials.
Browse our range of sustainable digital gift cards today.
Environmental Impact of Traditional gift cards
One of the biggest reasons for the growth of sustainable digital gift cards is the increasing awareness of the environmental impact of traditional gift cards. Traditional gift cards are often made from plastic, which can take hundreds of years to decompose and contribute to pollution in our oceans and landfills. Additionally, many gift cards are not reusable or recyclable, which means that once they are used, they simply become waste.
Sustainable digital gift cards, on the other hand, are digital and therefore eliminate waste, and also do not consume energy as well as paper, minimizing their environmental impact. For more information visit our blog The Benefits Of Digital Gift Cards.
Consumers Are Becoming Increasingly Climate Conscious
Another reason for the growth of sustainable digital gift cards is that they align with consumer values. Consumers are becoming increasingly conscious of the impact of their purchasing decisions and are looking for ways to reduce their environmental footprint. Sustainable digital gift cards provide an easy and convenient way for consumers to make a more sustainable choice, without sacrificing convenience or thoughtfulness.
Importance For Retailers To Use Sustainable Gift Cards
For brands, offering sustainable digital gift cards is a great way to establish their own sustainability credentials. By providing a sustainable gifting option, brands can demonstrate their commitment to environmental responsibility and appeal to the growing number of consumers who are looking to make more sustainable choices. Additionally, sustainable digital gift cards can also help to differentiate a brand from its competitors, as sustainable gifting is still a relatively new trend.
Ethical & Sustainable Certifications To Look Out For
Certifications such as B Corporations, 1% for the Planet, and Climate Neutral, can also help to establish a brand’s sustainability credentials. B Corporations are certified as meeting rigorous standards of social and environmental performance, accountability, and transparency. 1% for the Planet is a global network of businesses, nonprofits, and individuals working together to create a healthier planet. Climate Neutral is a certification that helps companies measure, reduce, and offset their climate impact. By obtaining these certifications, brands can further demonstrate their commitment to sustainability and appeal to environmentally-conscious consumers.
Whilst the certifications mentioned are globally recognised and can be trusted, it’s important to be wary there are a lot of new certifications cropping up that may not be as rigorous. Therefore it’s important to stick with the mainstream certifications (Some of which listed above) or to do your research before buying a product. For more information on Certifications visit our blog on Greenwashing.
In conclusion, sustainable gifting is a growing trend in 2023, and sustainable digital gift cards are a great way for brands to establish their own sustainability credentials while providing a convenient and thoughtful gift option for consumers. As consumers become increasingly conscious of the impact of their purchasing decisions, sustainable digital gift cards provide an easy way for them to make more sustainable choices, and for brands, it’s an opportunity to differentiate themselves from their competitors. Certifications such as B Corporations, 1% for the Planet, and Climate Neutral can also help to establish a brand’s sustainability credentials and appeal to environmentally-conscious consumers. However it’s important to stick to mainstream certifications to avoid greenwashing (Falsely advertising sustainability).
Browse our range of sustainable digital gift cards today.
