Happiness can be found in the smallest of things. It is our passion to turn everyday routines into more meaningful moments. Inspired by wisdom and traditions of ancient cultures, we created an extensive collection of luxurious yet affordable home and body cosmetics. We hope to enrich your life using unique signature fragrances tat are carefully designed and composed by the world's finest perfumers.

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Proud to be B Corp™

Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.

At Rituals, we care for the community and the world around us. Our B Corp™ status is just the beginning, as we continuously work hard every day to make positive sustainable changes.

Sustainable Wellbeing

Designing a new formula can be compared to creating a work of art: we carefully uncover and combine all the right natural origin ingredients in order to compose the uniquely appealing character of every single product we create. Our commitment to sustainability is reflected in our B CorpTM certification, which holds us to rigorous standards of social and environmental performance, accountability, and transparency. Additionally, we are also dedicated to achieving Net-Zero emissions in our operations by 2050, reflecting our belief in the importance of addressing climate change.

At EcoSwap...

Our aim is to help promote awareness of practises that consumer brands have adopted to encourage ethical and environmental sustainability. We do this by providing our customers with a selection of eGift Cards from UK’s top eco-friendly brands that have all been certified by at least one of three reputable global certifiers including B corporations, 1% for the planet and climate neutral.